Making William Beaver House a Home for Renters

When the financial crisis struck the U.S., scarce financing drove potential buyers back to the rental market. At William Beaver House, investors seeking an income stream purchased 209 unsold units to offer as rentals, and brought us in as their asset manager. We repositioned the property to capture the new rental demand by marketing a high-end condo lifestyle now available for lease—and maintained its prestige as a luxury condo property.

Services ProvidedWilliam Beaver House

  • Leasing and Marketing
  • Property Management
  • Asset Management (investor rentals)

 

Key Successes

  • Repositioned a stalled 310-unit Andre Balazs-designed condo property
  • Coordinated a complete rebranding effort focused on leasing the condo lifestyle
  • Leased 60% of the inventory within five months
  • Beat projected rental rates
Rose Associates, Inc.

200 Madison Avenue • New York, NY 10016 • info@rosenyc.com

Contact us at: (212) 210-6666